Mongolia's First Tourism Company · Est. 1954
Discover. Experience. Love Mongolia — With Us.
Words From Our Leadership
Baatarsaikhan Tsagaach
Celebrated across the globe for its vast steppes, untouched wilderness, and timeless nomadic heritage, Mongolia offers an experience unlike any other. At the heart of this extraordinary destination stands Juulchin LLC — the country's pioneering tourism company with over 70 years of distinguished history and experience, consistently setting the standard for excellence in the industry.
As a proud subsidiary of Tavan Bogd Group, and nurtured under the visionary leadership of its founder, Ts. Baatarsaikhan, Juulchin LLC has evolved into a premier travel brand, continually expanding its horizons while delivering exceptional experiences.
Amid the fast-paced rhythm of modern life, Mongolia offers a rare opportunity to slow down and reconnect. With Juulchin LLC, immerse yourself in the spirit of nomadic life, explore the depth of its rich history and culture, and encounter the genuine warmth of Mongolia's legendary hospitality.
Tavan Bogd Group and Juulchin LLC cordially invite you to experience Mongolia in unparalleled comfort and style, and look forward to being your trusted guide on a journey defined by elegance, authenticity, and unforgettable moments.
Baatarsaikhan Tsagaach
Chairman of Tavan Bogd Group
Kunitoshi Shimizu
Thank you very much for visiting the Juulchin website. My name is Kunitoshi Shimizu, CEO of Juulchin LLC.
With nearly two-thirds of a century of history as a premier travel agency at our core, we have expanded into a multifaceted service provider encompassing hotel and restaurant management.
Our mission goes far beyond simply providing transportation and lodging. We aim to fuse Mongolia's majestic nature and living traditions with modern sophistication to produce a "once-in-a-lifetime experience" that remains etched in the hearts of every guest.
From adventures across our vast landscapes to peaceful moments in our hotels and the savoring of local, seasonal flavors — we provide comprehensive, heartfelt support for your journey through our seamless one-stop service.
Carrying the pride of Mongolia in our hearts and cherishing both tradition and innovation, our entire staff is dedicated to ensuring your journey is as enriching as possible. We look forward to welcoming you from the bottom of our hearts.
Kunitoshi Shimizu
CEO, Juulchin LLC
71
Years Leading Mongolia Tourism
Mongolia's First & Longest-Running Tourism Company
Juulchin LLC was established in 1954 and for over 71 years has led the development of Mongolia's tourism industry, offering high-quality inbound, outbound, and domestic travel services.
With a strong focus on professionalism, cultural authenticity, and customer satisfaction, Juulchin has built a reputation as a trusted partner both locally and internationally. Our experienced team and global network deliver reliable, enriching travel experiences that showcase the best of Mongolia.
As an industry pioneer, we remain committed to innovation, sustainability, and promoting Mongolia as a world-class travel destination.
Juulchin Highlights
Mongolia's oldest and most trusted tourism agency — delivering attentive service, nationwide partnerships, and forward-thinking travel solutions.
Always well-informed
Every client receives attentive care with timely notifications and updates on their inquiries, ensuring no one is left unattended.
Legacy of Juulchin
Being the oldest and longest running agency in Mongolia, we co-operate with every tourist base in the entire country.
Always up to date
We carefully monitor each survey to study, learn and improve ourselves. No survey is left unnoticed.
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Insights
Always improving on our existing tour products and always staying ahead with the changing times.
Self-sufficient production
Marketing promotions and materials are expertly crafted and produced by our talented in-house team.
Digital marketing revolution
E-commerce, SEO, social media, chat bot — a dedicated team striving towards digitalization of Juulchin.
Always pointing the way
Take good care of each tourist and always stay ahead with new implementations.
Social responsibility
Investing in the local community and national development through each tour and dedicated goodwill events.
Human resources
Providing the best employment conditions for all workers in the increasingly younger tourism workforce.
Inbound & Outbound Travel
Two dedicated departments working together to connect Mongolia with the world — and the world with Mongolia.
Inbound
Since its founding in 1954, the Juulchin team has tirelessly dedicated itself to delivering exceptional experiences for its customers, proudly showcasing the beauty and culture of Mongolia to the world.
100+
Local Experts
150K+
Satisfied Customers
71
Years of Experience
54
Curated Tours
Tour Types
Services
- Transfer & Guide Services
- Highly Standardized Tourist Camps
- Hotel Booking Service
- 24/7 Staff Support
Outbound
The Outbound Department was established in 2003. Since its inception, the team has maintained a strong track record of consistent growth and exceptional performance. Our experienced tour staff provide clients with practical and convenient travel solutions to over 30 destinations, including South Asia, the USA, Europe, and beyond.
30+
Destinations
20+
Years Active
Regions
Operating Segments
Juulchin LLC is a multi-segment company with operations in six key areas — delivering end-to-end experiences in travel and hospitality.
Tourism
Our flagship segment — offering world-class inbound, outbound, and domestic travel services since 1954.
Brands & Partners
All Segments
- Tourism
- Hotel & Resort
- Restaurant & Ballroom
- Retail
- Air Ticketing
Awards & Achievements
Recognized consistently by Mongolia's leading tourism bodies for excellence in tour operations and cultural contribution.
2011
Best Tour Operator of the Year
Tourism Association of Mongolia
2012
Best Supporter of Folk Arts
National Song of the Year
2013
Best Tour Operator by General Public
Young Journalist's Association
2014
Best Tour Operator of the Year
Tourism Association of Mongolia
2015
Best Tour Operator of the Year
Tourism Association of Mongolia
Ready to plan your Mongolia journey?
Let our local experts craft a custom itinerary that matches your vision. Every journey is unique, just like you.